Business Details
50+ Years
experience
Your Trusted Jewelry Destination Since 1966
Since 1966, The Yellow Door has evolved from a small Brooklyn shop into a distinguished family-owned jewelry and gift destination spanning three generations. Our curated collection features fine jewelry, luxury dcor, and distinctive gifts, all offered with exceptional quality and value. Our concierge-level service builds lasting relationships through personalized guidance to help customers discover treasures for everyday indulgence or life's milestone celebrations. With physical locations in Brooklyn, Lakewood, and Monticello, plus a robust online presence, we combine traditional craftsmanship with modern innovation. Our in-house team of expert jewelers provides comprehensive services including repairs, appraisals, and custom designs.We pioneered lab-grown diamond offerings in the Tri-State area, balancing sustainability with timeless elegance. Three generations of leadership have maintained our core values while expanding our digital footprint through social media and e-commerce platforms. Our boutique approach eliminates the impersonal nature of department stores, offering pre-selected merchandise that enhances customers' lifestyles. The business has grown from 500 to 6,000 square feet in Brooklyn alone, with additional locations serving diverse regional markets.
Services
Jewelry Appraisals
Jewelry Repairs
Jewelry Engraving
Jewelry Insurance
Rhodium Plating
Pearl Restringing
Prong Repair
Cleaning Services
Custom Designs
Watch Repairs
Details
- Year established: 1966
Highlights and features
- Three generations of jewelry expertise since 1966
- In-house team of certified jewelers and gemologists
- Curated selection avoiding department store impersonality
- Pioneers in lab-grown diamond offerings in Tri-State area
- Comprehensive repair services for all jewelry types
Services
Jewelry Appraisals
Our expert gemologists provide precise jewelry valuations using professional tools for insurance and estate purposes. Each appraisal documents diamond characteristics, gemstone quality, and precious metal composition. We recommend updating appraisals every 3-5 years to maintain accurate insurance coverage.
Jewelry Repairs
Our in-house craftsmen handle all jewelry repairs from simple clasp fixes to complex stone replacements. Services include ring resizing, chain soldering, and watch battery replacements. We work on pieces purchased both in-store and elsewhere, providing free repair estimates during your visit.
Lab-Grown Diamonds
We offer lab-created diamonds that match mined diamonds' chemical and optical properties while being environmentally responsible. These stones come with certification and are available in various cuts including round, oval, and princess shapes for engagement rings and fine jewelry.
Custom Designs
Our designers create unique jewelry pieces tailored to individual preferences. From concept sketches to final production, we guide clients through material selection and craftsmanship. Services include remounting heirloom stones and creating personalized engagement rings.
Jewelry Engraving
We add personalized touches through monogramming, date inscriptions, and logo engraving on various jewelry types. Our services accommodate both in-store purchases and existing pieces, offering free consultations for custom text placement and font selection.
People
Sally Rose Hoffman
Third-Generation Owner
Third-generation leader overseeing digital expansion while maintaining family traditions. Manages online presence and social media strategy, connecting with customers beyond physical locations.
Luna Bijou Zemmol
Second-Generation Owner
Former lead jewelry buyer turned co-owner with husband Jonathan. Focuses on fashion-forward styles and business operations. Featured in women's leadership discussions and television interviews.
Jonathan Zemmol
Co-Owner
Business leader instrumental in digital transformation. Works with social media influencers to expand customer reach. Featured in promotional materials discussing the store's evolution.
Questions
What jewelry services do you offer besides sales?
We provide appraisals, repairs, engraving, insurance assistance, rhodium plating, pearl restringing, and watch battery replacements.
Do you work on jewelry purchased elsewhere?
Yes, our repair services accommodate jewelry from any source with free estimates available during store visits.
What are lab-grown diamonds?
Lab diamonds share identical properties with mined diamonds but are created sustainably. We offer certified options in various cuts.
How can I schedule jewelry repairs?
Complete our online appointment form or visit our Brooklyn store for immediate service availability.
What are your store hours?
Brooklyn location open Monday-Thursday 10am-5:45pm, Friday 10am-2pm, Sunday 11am-4:45pm. Closed Saturdays.
Do you offer engraving services?
Yes, we personalize jewelry with monograms, dates, and custom inscriptions for both in-store and existing pieces.
Reviews (2)
Paulie A.
Sep 22, 2016
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I am the third generation of women in my family to shop at The Yellow Door. I can safely speak for me, my mom and my grandmother -- whenever we see that iconic Yellow Door box, we know we're going to be delighted! I got almost all my wedding and shower gifts from the Yellow Door -- and so did my mom and grandma. Our house is filled with the most beautiful and often most used giftware items from The Yellow Door.
And MOST important, nearly ALL my jewelry is from The Yellow Door. I love both genuine diamonds (just ask my hubby!) and fun costume jewels -- and they have it all. Same for my Mom. If it sparkles, I want it. And if it's from the Yellow Door, I LOVE it! I now have two adorable little girls of my own, and if they're anything like their Mom, Grandma, and Great Grandmother, they too will surely be Yellow Door shoppers.
And MOST important, nearly ALL my jewelry is from The Yellow Door. I love both genuine diamonds (just ask my hubby!) and fun costume jewels -- and they have it all. Same for my Mom. If it sparkles, I want it. And if it's from the Yellow Door, I LOVE it! I now have two adorable little girls of my own, and if they're anything like their Mom, Grandma, and Great Grandmother, they too will surely be Yellow Door shoppers.
Vera L.
May 30, 2013
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I love Yellow Door. They have all the little "chachkies", as I was brought up saying, that anyone could ever dream of. There large selection of crystal and jewelry puts some sparkle in your eyes. Their goods are high quality with a price tag to match, though you can come across decent sales every blue moon. If you pass by and see sale, walk in, it may surprise you and you might even get lucky. When you buy something with the help of their nice staff, they give you a lovely box and will wrap it if you so desire. Yellow Door is a nice store, no complaints.
