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Business Details
We are a family-owned full-service jeweler with over 70 years of expertise in Hermosa Beach. Our legacy is built on unwavering standards, combining traditional craftsmanship with modern innovation. We specialize in creating one-of-a-kind custom designs, restoring antique pieces, and providing transparent valuations for gold and fine jewelry. Our master craftsmen deliver museum-grade restoration, precision stone tightening, and expert repairs to preserve generations of memories. We prioritize personalized service, ensuring every client feels valued through every interaction. Our in-house team handles all services, from appraisals to bespoke atelier work, maintaining the same dedication to quality established in 1950.

We buy gold and fine jewelry with fairness and transparency, offering immediate payment after GIA-trained evaluations. Client satisfaction drives our commitment to excellence, evidenced by decades of trusted relationships. We combine technical expertise with artistic vision to transform ideas into enduring heirlooms. Our boutique experience emphasizes education, ensuring clients make informed decisions about their treasures. We remain deeply rooted in our community, serving as both a trusted advisor and creator of lifelong jewelry memories.
Highlights and features
  • We offer 70+ years of family-owned expertise in jewelry craftsmanship and valuation.
  • Our master craftsmen provide museum-grade restoration and precision repairs.
  • We employ GIA-trained professionals for accurate appraisals and transparent evaluations.
  • All services are handled in-house, ensuring quality control and faster turnaround times.
  • We maintain the original standards of excellence established at our founding in 1950.
Services
Custom Design
We create one-of-a-kind jewelry pieces through a collaborative process from initial concept to final craftsmanship. Our service caters to clients seeking personalized heirlooms that reflect individual stories. Benefits include direct communication with artisans, use of ethically sourced materials, and heirloom-quality construction designed to endure generations.
We Buy Gold
Our transparent gold purchasing process involves GIA-trained evaluations conducted in front of clients. We offer fair market value assessments for gold, diamonds, and fine jewelry with no obligation. Clients receive immediate payment upon acceptance, making it a secure and efficient way to liquidate assets.
Repair & Restoration
We specialize in comprehensive jewelry repair including sizing, prong re-tipping, and antique restoration. Our master craftsmen use traditional techniques combined with modern technology to restore original beauty. Clients benefit from preserving family heirlooms while maintaining structural integrity and sentimental value.
Appraisals
Our GIA-trained professionals provide detailed insurance and estate appraisals with written documentation. We assess each piece's characteristics, provenance, and market value to ensure accurate valuation. Clients receive formal reports suitable for legal, insurance, or inheritance purposes.
Watch Services
We offer expert watch maintenance including battery replacement, bracelet adjustment, and movement servicing. Our technicians handle both vintage and contemporary timepieces with precision. Clients benefit from extended product lifespan and maintained warranty validity through proper care.
Reviews (6)
Treasure Chest Hb
Feb 21, 2022 Report
I had a great experience buying an engagement ring. The staff made me a good offer on my existing gold and silver. Sara helped me pick out the right diamond and setting within my budget. No rush, no pressure. It was a wonderful experience and she said yes and loves loves loves the ring.
Edward Bukowski
Nov 24, 2021 Report
Best jeweler in the south bay, they have been serving the community for over 70 years, great prices and selection
The C.
Nov 20, 2021 Report
What amazing service. Scott is a absolute gentleman! Him and his daughter helped me pick out the perfect gifts for myself and daughter. Very happy with my diamond and service.
Harry S.
Oct 04, 2021 Report
Generational Best way to describe a jewler who has felt with grandparents, parents, friends and family. Scott is a genius in this business and has always found ways to make deals happen. Personally with my mom And dad been patronizing this establishment for over 30 years. From purchases to repair this jewler always comes through. Wedding bands, engagement rings and all the cool watches. Fast repair also.

This is the best gift shop for that special loves one that will never tarnish just like a diamond. This place is a true diamond! Now I believe Scott's daughter has become the future of this business and she is absolutely fantastic. A true chip off the old block. Nice to see this place will be around for years to come.
Jason B.
Sep 23, 2021 Report
I had amazing experience working with Pam from Seymour Jewelers! I worked with Pam to design a custom engagement ring. She was so helpful and patient throughout the entire process and made sure that the ring was exactly what I wanted. The ring came out beautifully. We loved working with Pam and the engagement ring so much that my (now) wife and I both got our wedding bands from Pam as well!
Matthew Hall
Jul 11, 2021 Report
Scott made my wife's engagement ring whilst we were visiting from the UK. We were that delighted with it that a 2 years later my best man travelled all the way from England and back to get her the wedding ring that Scott had designed for us. Top jeweller!