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Business Details
We are a familyowned jewelry store that has proudly served the Huntsville community since 1996. Our expertise spans a curated selection of prestigious watch and jewelry lines sourced from the worlds leading designers. We view each customer as an extension of our family, honoring the most memorable moments of their lives. Our team offers complimentary shipping on all domestic orders over $500, eliminating cost barriers for highvalue pieces. Clients can schedule private oneonone appointments with our seasoned stylists for personalized guidance. Our Bespoke Service allows us to customize, restyle, or reset jewelry to exact specifications.

We provide meticulous craftsmanship and advanced metalwork techniques to ensure flawless results. We maintain full transparency with detailed documentation and a lifetime warranty on all bespoke pieces. Our Single Stone Designer Spotlight showcases exclusive pieces and guarantees authenticity. We are committed to upholding the highest professional standards and delivering exceptional customer satisfaction. Your trust and satisfaction remain our foremost priority, and we look forward to enhancing your jewelry experience.
Highlights and features
  • We have served the community since 1996.
  • We offer complimentary shipping on domestic orders over $500.
  • We provide private oneonone appointments with expert stylists.
  • We customize, restyle, or reset jewelry with precision.
  • We carry prestigious watch and jewelry lines in Huntsville.
Services
Single Stone Designer Spotlight
Our Single Stone Designer Spotlight showcases exclusive pieces curated from top designers. This service targets discerning buyers seeking unique, handcrafted jewelry. Clients benefit from expert guidance, personalized fitting, and guaranteed authenticity, ensuring a memorable, oneofakind purchase. We also provide aftersale care and detailed provenance documentation.
Complimentary Shipping
Our Complimentary Shipping guarantees free delivery on all domestic orders exceeding $500. This benefit applies nationwide, reducing cost barriers for highvalue purchases. Customers enjoy secure, expedited handling and realtime tracking, ensuring a hasslefree experience from our showroom to their home. We also provide tracking updates and insurance coverage.
Private Appointment
Our Private Appointment allows clients to schedule oneonone consultations with seasoned stylists. Tailored to individual preferences, this service offers exclusive access to new collections and personalized styling advice. Clients leave confident, with pieces that reflect their unique identity and lifestyle. We ensure a seamless experience from selection to delivery.
Bespoke Service
Our Bespoke Service specializes in customizing, restyling, or resetting jewelry to match clients' exact specifications. This process involves meticulous craftsmanship and advanced metalwork techniques, guaranteeing a flawless final product. Clients receive detailed documentation and a lifetime warranty, reflecting our commitment to quality and longevity.
Reviews (4)
Andrew Malone
Jun 26, 2022 Report
Jason, Jody, and Chris went above and beyond to help me find the perfect Rolex. Loring and Co is a wonderful organization with knowledgeable and trustworthy associates!
Alberto Interian
Jun 19, 2022 Report
We recently moved to Huntsville, and when it was time to have my watch serviced I turned to Loring & Co. They have an in-house Rolex certified watchmaker and service center, which is quite rare - something even dealers in major cities lack. Although my watch came back from service with an issue (no one is perfect), Loring & Co stood behind their work and fixed the issue promptly. Their sales team is also great. Jody and Chris take the time to explain all the features and rich history of their timepieces - even to my five year old son. And, I am always treated with respect and attention, regardless if I come in after work wearing a shirt and tie, or after doing yard work. Loring & Co. is a class act, and my family will be going back when it comes time to celebrate a milestone.
Thomas Nevers
Jun 11, 2022 Report
Very nice store. Everyone was polite and answered all my questions. Can't wait for my Rolex and purchasing it from them.
Jay C.
Jan 27, 2022 Report
It's a treat to come in and see what's available! From Jewelry to watches, pens and gifts. Even if it's just to look around or say hi it's always worth a stop.