Business Details
Denver's Premier Jewelry Buying and Selling Services
Len Larson Jewelry has been a trusted name in the jewelry industry for over 35 years, serving Denver and the Rocky Mountain Region. Founded on principles of integrity and expertise, we specialize in buying and selling diamonds, estate jewelry, and precious metals while offering competitive short-term loans on fine jewelry. Our team includes three GIA-certified gemologists and experienced professionals dedicated to providing personalized service. We pride ourselves on offering fair market values, immediate payment, and a family-oriented atmosphere.With a Better Business Bureau Gold Star membership spanning three decades, we maintain a reputation for ethical practices and customer satisfaction. Our services extend to gemological evaluations, appraisal services, and educational resources to empower informed purchasing decisions. Whether you're selling unwanted gold, seeking a loan, or searching for unique estate pieces, our commitment to quality and transparency ensures a seamless experience.
Services
Gold Buying
Certified Diamonds
Estate Jewelry
Jewelry Loans
Diamond Education
Highlights and features
- We have over 35 years of experience in the jewelry industry
- Our team includes three GIA-certified gemologists
- We guarantee the highest cash prices for precious metals
- Better Business Bureau Gold Star member for 30+ years
- Immediate same-day payment for all transactions
Associations and certifications
- Gemological Institute of America (GIA)
- Better Business Bureau
Services
Gold Buying
We purchase unwanted gold jewelry, dental gold, scrap gold, and platinum items in any condition. Our GIA-certified gemologists evaluate pieces based on current market values and purity. Customers receive immediate payment with no hidden fees or commissions.
Certified Diamonds
Offering GIA-certified diamonds at wholesale prices, we specialize in loose diamonds and mounted pieces. Our experts provide detailed evaluations based on the 4Cs (cut, color, clarity, carat) and guarantee competitive pricing against online retailers.
Jewelry Loans
Short-term, renewable 30-day loans on fine jewelry and diamonds with confidential evaluations and secure storage. Our streamlined process provides immediate funds while maintaining the safety and privacy of pledged items.
Estate Jewelry
Buying and selling unique estate jewelry including designer pieces from Tiffany & Co., Cartier, and Bulgari. We offer appraisal services and premium pricing for antique and signed jewelry collections.
Diamond Education
Comprehensive resources explaining diamond grading factors (4Cs), cut quality, and certification processes. Our educational materials help customers make informed purchasing decisions about diamond characteristics and value.
People
Len Larson
President and C.E.O.
GIA Graduate Gemologist with 35+ years in the diamond industry. Former president of Colorado Gemological Association and BBB Gold Star member for 30+ years. Third-generation jewelry expert leading Denver's largest gold buyer.
Karen Larson
Director of Account Executives
Third-generation diamond broker managing wholesale/retail operations. Specializes in estate jewelry distribution and contemporary jewelry trends across the Rocky Mountain Region with 20+ years of industry experience.
Zach Larson
Staff Gemologist
GIA Graduate Gemologist handling precious metal acquisitions and client consultations. Manages wholesale distribution networks while assisting retail clients in finding budget-appropriate jewelry solutions.
Questions
What types of gold do you purchase?
We buy all forms of gold jewelry, dental gold, scrap gold, and platinum items regardless of condition or completeness.
How are diamond loans processed?
Loans require jewelry evaluation by gemologists, agreement on value, and completion of a 30-day contract with immediate fund disbursement.
Do you offer certification for purchased diamonds?
All diamonds receive GIA-standard evaluations with documentation of cut, color, clarity, and carat weight included in transactions.
What estate jewelry pieces are most valuable?
Signed designer pieces from brands like Tiffany & Co., Cartier, and Bulgari command premium prices in our estate jewelry market.
Are appointments required for services?
While walk-ins are accepted, appointments are recommended for specialized services like loan evaluations and large estate assessments.
Reviews (4)
Brett Oliva
Apr 30, 2022
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Excellent & personalized experience from the very beginning. I would highly recommend this family owned business and would absolutely return to them in the future for any Jewelry needs. Len, Karen and Zach were all a pleasure to work with.
Gaurav Verma
Nov 12, 2021
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Not only a great jewelry store, but the staff is full of delightful people and a great family. Honest, trustworthy and just hands down gems of individuals here. Highly reccomend working with Larson
Renee Anthony Savickas
Aug 28, 2021
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This family owned business is awesome! They are very knowledgeable, professional and friendly! I got a great deal on my estate jewelry and their diamonds are beautiful! It's so nice to have a jeweler you can trust and I really appreciate all of their help!
Renee Anthony Savickas
Aug 28, 2021
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This family owned business is awesome! They are very knowledgeable, professional and friendly! I got a great deal on my estate jewelry and their diamonds are beautiful! It's so nice to have a jeweler you can trust and I really appreciate all of their help!
