Business Details
50+ Years
experience
Your Trusted Partner for Fine Jewelry and Diamonds in Boston
Established in 1915, De Scenza Diamonds has grown from a modest office in Boston's diamond district to a 6,000-square-foot flagship showroom. Our family-owned business spans four generations, maintaining a legacy of integrity, honesty, and exceptional customer service. We specialize in responsibly sourced diamonds, including GIA-certified and Forevermark collections, alongside luxury watches and fine jewelry from renowned designers. Our services include complimentary appraisals, jewelry repair, custom design, and trade-in options, all supported by six months of interest-free financing for qualified customers. We are committed to environmental and social responsibility, ensuring every piece we offer meets the highest ethical standards.With locations in Boston, Framingham, Hingham, and Peabody, we remain a trusted partner for life's most significant celebrations. Our expert bench jewelers and watch horologists provide meticulous care for generations-old pieces. We collaborate with prestigious brands like Sasha Primak, Sylvie, Baume and Mercier, and Raymond Weil to curate a collection that caters to diverse tastes. Our in-house appraisal services and insurance specialists ensure comprehensive client support. Through a century of service, we continue Alfred DeScenza's vision of combining quality craftsmanship with personalized service.
Services
Custom Jewelry Design
Jewelry Appraisals
Watch Repair
Diamond Trade-In
Jewelry Insurance
Complimentary Maintenance
Details
- Year established: 1915
Highlights and features
- Four generations of family expertise since 1915
- Only offers GIA-certified and responsibly sourced diamonds
- Expert in-house jewelry repair and watch horology services
- Provides interest-free financing through Wells Fargo
- Carries exclusive collections from top designers worldwide
Associations and certifications
- GIA
- Forevermark
Services
Custom Jewelry Design
Transform vintage pieces into modern masterpieces through our custom jewelry design services. Our specialists work with you to reimagine heirlooms while preserving their sentimental value. From concept sketches to final craftsmanship, we ensure unique creations that reflect personal stories and style preferences.
Jewelry Appraisals
Obtain accurate valuations for insurance or estate purposes through our certified appraisal services. Available at all four locations, our detailed documentation covers diamond characteristics, metal purity, and craftsmanship details. Appraisals include market value analysis and authenticity verification for vintage pieces.
Watch Repair
Maintain precision in luxury timepieces through expert watch repair services. Our horologists service brands like Baume and Mercier, Raymond Weil, and Michele. Services include movement servicing, water resistance testing, and restoration of mechanical components using manufacturer-approved parts.
Diamond Trade-In
Exchange existing gemstones for credit toward new purchases through our trade-in program. We evaluate stones based on carat, cut, color, and clarity to maximize trade value. This service allows clients to upgrade heirlooms or outdated pieces while retaining investment value.
Jewelry Insurance
Secure comprehensive protection through specialized jewelry insurance services. Our specialists collaborate with insurers to ensure proper coverage for certified diamonds and designer collections. Replacement specialists assist with claims processing and valuation documentation following loss or damage.
Questions
What distinguishes DeScenza Diamonds from other jewelry stores?
Four generations of family expertise since 1915, exclusive access to GIA-certified diamonds, and comprehensive in-house services including custom design and expert repairs.
Do you offer financing options for purchases?
Yes, we provide six months of interest-free financing through Wells Fargo for qualified customers on all jewelry and watch purchases.
What types of diamonds do you carry?
We specialize in responsibly sourced diamonds including GIA-certified stones and the Forevermark collection, ensuring quality and ethical provenance.
Can I have my existing jewelry repaired?
Our master bench jewelers offer repair services for all types of jewelry and watches, including vintage pieces requiring specialized restoration techniques.
Where are your store locations?
We serve Massachusetts with four locations: Boston, Framingham, Hingham, and Peabody, each offering full jewelry and watch services.
Do you have appraisal services?
Yes, we provide in-house jewelry appraisal services at all locations with detailed documentation for insurance, estate planning, or valuation purposes.
Reviews (7)
Maddie Politi
Feb 16, 2022
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Paul was the most wonderful and helpful salesperson! He made looking at engagement rings with my boyfriend so smooth and is so honest! It can be overwhelming but he took the time to teach us all we needed to know to be satisfied. Will be recommending to all my friends and family!
Florrie Mulvey
Nov 27, 2021
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Have been doing business with DeScenza's for over 40 years as did my folks before me. It's a company with integrity that maintains high ethical standards. Jewelry is top quality and sales associates are very knowledgeable. There is a "no pressure to buy" atmosphere and it's a pleasure to shop there. Could not imagine going anyplace else.
Richard Lerner
Nov 21, 2021
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They ruined a very expensive watch of mine by failing to seal it properly after the battery change. They then told me that it was my fault for not requesting it, and that they had asked. So they break my watch, and then lie straight to my face. I paid to have the watch fixed there, because they said they were giving me a "good deal, " $400 later. Mistakes happen, but please own up to them, especially when the alternative is calling ah honest customer a liar.
Colby H.
Sep 18, 2021
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There is absolutely no reason to do business with any other jeweler - these folks are the best. I have been shopping with Descenza since my wife and I got engaged thirteen years ago. It is a Christmas tradition for me to bring my kids in to help choose a gift. Zero pressure, exceptional service, and extremely fair prices.
Sarah Tasciotti
May 16, 2021
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Working with Descenza to get the perfect engagement ring couldn't have been easier. John was so helpful from the second we walked into Descenza and helped us find the perfect solution to get our dream ring setting despite all of the COVID craziness. Thank you, John and the whole Descenza team! We couldn't be happier!
Melissa B.
Apr 27, 2021
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Well, I bought my diamond in 1992 and was concerned about color. I was told my ring was a "good" K. I was young and in love, well, It's a K. Years later, being never fully happy with the color, I wanted to upgrade. Their website claims, "Unlike many purchases, your Descenza diamond will hold its' value". Not so much. I was told (in Framingham), that I can't upgrade because my pear shape was no longer in demand. So basically, I'm out of luck.
Hayley Reissfelder
Oct 27, 2020
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I didn't purchase anything here, but that's because the service I received was so bad. I called ahead to ask if I could come in and look at some engagement rings - my boyfriend asked if I could go look and find some options I liked before he went to purchase. When I called, they said no problem. When I got there, the man who was helping me was very kind (only reason I give it two stars) but wasn't helpful at all.
Wouldn't show me certain styles because he deemed it was out of my budget - who is he to assume what I can and can't afford? I wasn't allowed to try anything on or even hold it up to my finger. He took us to his office to look at stones so I could at least get a sense of what type of stone I wanted. Five minutes into sitting down, a woman comes in with a nasty tone and takes the stones out of my hand and tells the man "can you wrap this up?" Who does that?
In front of a customer? Needless to say, I did not have a productive visit and even if I found a ring I loved, I would've looked elsewhere after the terrible service. So rude and unprofessional for someone buying a $20k ring. There's so many amazing jewelers and jewelry stores in Boston- go somewhere else!
Wouldn't show me certain styles because he deemed it was out of my budget - who is he to assume what I can and can't afford? I wasn't allowed to try anything on or even hold it up to my finger. He took us to his office to look at stones so I could at least get a sense of what type of stone I wanted. Five minutes into sitting down, a woman comes in with a nasty tone and takes the stones out of my hand and tells the man "can you wrap this up?" Who does that?
In front of a customer? Needless to say, I did not have a productive visit and even if I found a ring I loved, I would've looked elsewhere after the terrible service. So rude and unprofessional for someone buying a $20k ring. There's so many amazing jewelers and jewelry stores in Boston- go somewhere else!
