Business Details
50+ Years
experience
Your Trusted Family-Owned Jewelry Store Since 1957
CW Smith Jewelers has been a trusted family-owned business in North Fond Du Lac, WI, since 1957. Our commitment to quality and affordability stems from our founder Charles W Smith's vision to provide exceptional jewelry at competitive prices. By operating in a low-overhead location, we deliver the finest diamonds and custom pieces without compromising on craftsmanship. Our team personally inspects every diamond, adhering to strict grading standards to ensure accuracy and value. We specialize in engagement rings, wedding bands, and memorial jewelry, offering personalized design services to create one-of-a-kind pieces.Our values of quality, integrity, and service guide every interaction, fostering lasting relationships with our customers. Located at 603 Wisconsin Ave, we serve Fond Du Lac County with expertise honed over six decades. Our reputation for discerning diamond grading and community dedication remains unmatched. We invite you to experience our legacy of excellence and discover why generations have trusted us with their most meaningful jewelry purchases.
Services
Diamonds
Engagement Rings
Custom Jewelry
Wedding Bands
Memorial Jewelry
Details
- Year established: 1957
Highlights and features
- Family-owned since 1957 with unmatched generational expertise
- Physically examine and hand-select every diamond in person
- Strict grading standards ensure accurate diamond quality assessment
- Custom jewelry design services tailored to personal stories
- Community commitment spanning six decades in Fond Du Lac County
Services
Diamonds
We source and hand-select diamonds with exceptional cuts, adhering to strict grading standards. Our experts physically inspect thousands annually, rejecting those with inaccurate certificates. This ensures only accurately graded diamonds with optimal brilliance and sparkle are available for selection, providing unmatched value and quality assurance.
Engagement Rings
Specializing in diamond engagement rings since 1957, we offer curated collections and custom designs. Our process combines global diamond sourcing with personalized consultations to create meaningful symbols of love. Strict grading ensures every stone meets exacting quality standards for lasting beauty.
Custom Jewelry
Our master craftsmen transform ideas into unique jewelry pieces through a collaborative design process. From concept to completion, we guide clients in selecting materials, stones, and design elements. Services include memorial jewelry, family heirloom remakes, and personalized adornments tailored to individual stories.
Wedding Bands
We create matching wedding bands with personalized details like engravings and custom finishes. Our collection includes traditional and contemporary designs, with options for incorporating heirloom elements. Each piece is crafted to reflect couples' unique journeys and shared commitments.
Memorial Jewelry
Our memorial jewelry honors loved ones through thoughtfully designed keepsakes. We incorporate ashes, hair, or photographs into pendants, rings, and bracelets while maintaining aesthetic beauty. Each piece is crafted to preserve memories in a wearable, meaningful format using high-quality materials.
Questions
What makes C.W. Smith Jewelers different from online diamond retailers?
We physically inspect every diamond in person, ensuring quality beyond certificate claims. Our family-owned legacy since 1957 prioritizes personalized service and strict grading standards that online retailers can't match.
How does your diamond grading process work?
We apply stricter grading standards than industry labs, assigning lower grades when diamonds fall between categories. This conservative approach ensures accurate valuation and prevents overpriced stones from reaching our inventory.
Can I create a custom jewelry piece if I'm not local?
Yes, our nationwide network of jewelers facilitates custom designs through virtual consultations. While located in Fond Du Lac, we offer remote design services for engagement rings, memorial pieces, and other custom jewelry.
What services do you offer beyond diamond sales?
We specialize in jewelry customization, wedding band creation, memorial keepsakes, and heirloom remakes. Our services include design consultations, material selection guidance, and craftsmanship warranties for all custom pieces.
How do you ensure competitive pricing?
Our low-overhead location since 1957 allows cost savings without compromising quality. By avoiding high-priced shopping districts and maintaining strict inventory controls, we pass savings directly to customers while upholding premium standards.
Reviews (7)
Eric Miller
Mar 11, 2022
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Always and consistent the best. My wife's ring has never looked so good. She is extremely pleased with the service, and the outcome. Stop in and see for yourself
George Rawson
Oct 21, 2021
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Best jewelry store is the best in fond du lac and the area great service. They also have the best price on watch batteries and they last the longest
Jessica Lynn
Sep 16, 2021
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Very bad experience - have spent a lot of money here, the last visit we had several rings to be sized and have work done, the ladies are rude, confused, irrational. Then, we got appraisal papers in the mail named and addressed to us for other people in another city. Will never be going here again.
Keith Sigmund
Jul 25, 2021
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These ladies are absolute bullocks. Never buying anything here ever again. Bought a brand new Citizen watch worth a lot of money. Bought a ring that had to be resized. Was told that they would send to Oshkosh along with My Skagen watch that I received from Dollar General for Excellent Service for working for them for Seven Years and these ladies are NOT listening. I was told I would be called 07/22/2021 and I wasn't I had to call them and they are all confused. Was told I would be called later that same day and wasn't again. Unbelievable.
They are holding My Watch hostage. I will be contacting the Better Business Bureau and the Police Today. Will be taking my business elsewhere from now on along with my parents Maxine and Melvin Sigmund. The Jewelers in Fond du Lac know how to treat a loyal right. I don't even want the Citizen watch anymore. It's tainted with disdain from this whole fiasco. If I could give zero stars I would. Goodbye Forever
They are holding My Watch hostage. I will be contacting the Better Business Bureau and the Police Today. Will be taking my business elsewhere from now on along with my parents Maxine and Melvin Sigmund. The Jewelers in Fond du Lac know how to treat a loyal right. I don't even want the Citizen watch anymore. It's tainted with disdain from this whole fiasco. If I could give zero stars I would. Goodbye Forever
Deb Peppler
May 16, 2021
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We've been long standing patrons and recently had a few pieces recreated. It was so much fun and the ladies were great to work with. They made me feel so comfortable!
Oscar Ibarra
Apr 30, 2021
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Have been going here for over 30yrs. Best customer service and QUALITY jewelry. All of the ladies who are there are the best to work with. Highly recommend this spot if you like real deal jewelry. Expert at quality
Rich Smith
Feb 28, 2021
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Best jeweler in the area! Super friendly and very knowledgeable about their products. Thanks for the beautiful gold chains and fixing my wife's rings!
