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Business Details
50+ Years
experience
Italian Jewelry Store in Los Altos | Custom Designs & Expert Repair
For over six decades, Preziosi Italian Jewels Italian Jewels has been a trusted name in fine jewelry and horology on the San Francisco peninsula. Our family-owned business combines generations of expertise with a commitment to quality, offering an exclusive selection of Italian-designed jewelry and timepieces. We specialize in custom craftsmanship, importing pieces directly from Italy while creating bespoke designs tailored to individual tastes. Our services extend to meticulous watch repair, jewelry restoration, and appraisal, performed by certified professionals with extensive industry experience.

With a legacy dating back to 1959, we continue to serve three generations of local families, maintaining the same standards of integrity and personalized service that have defined our reputation. Our team includes master artisans trained in Italy and accredited institutions like the Gemological Institute of America, ensuring technical excellence in every project. We pride ourselves on blending traditional techniques with contemporary aesthetics to meet evolving customer preferences.
Services
Custom Jewelry Design Watch Repair Service Jewelry Appraisals Pearl Restringing Gemstone Cutting Jewelry Restoration Engraving Services
Details
  • Year established: 1959
Highlights and features
  • Family-owned business serving three generations of Los Altos families since 1959
  • GIA-certified graduate gemologist on staff for accurate jewelry appraisals
  • Direct importation of exclusive Italian jewelry designs from renowned artisans
  • Specialized watch repair for luxury brands like Rolex and Patek Philippe
  • Combination of traditional craftsmanship with modern gemology techniques
Associations and certifications
  • Gemological Institute of America
Services
Custom Jewelry Design
Create one-of-a-kind pieces tailored to your specifications using traditional Italian techniques. Our designers collaborate directly with clients to transform ideas into wearable art. We combine CAD technology with handcrafted elements for exceptional quality and detail.
Watch Repair Service
Expert servicing for luxury watches including Rolex, Omega, and Patek Philippe. Our certified technicians perform complete overhauls, battery replacements, and crystal repairs using genuine parts. Specialize in complex repairs other shops avoid.
Jewelry Appraisals
Accurate evaluations by GIA-certified gemologists for insurance, estate planning, or resale purposes. We examine gemstone quality, metal purity, and craftsmanship to determine current market value with detailed documentation.
Pearl Restringing
Professional restringing using silk thread or wire to restore damaged pearl jewelry. We match original designs while improving durability. Service includes clasp inspection and pearl polishing for renewed luster.
Gemstone Cutting
Precision cutting and polishing of diamonds and colored gemstones to enhance brilliance. Our lapidaries use advanced equipment to improve symmetry while maintaining maximum carat weight and optical performance.
People
Romolo
Master Watchmaker
With over 60 years of experience, Romolo specializes in luxury watch repair and restoration. Trained as a watchmaker's apprentice in Italy, he brings European craftsmanship to Preziosi Italian Jewels Italian Jewels's timepiece services.
Maria
Pearl Specialist
Maria expertly creates custom pearl jewelry and performs intricate restringing. Her attention to detail ensures each piece maintains structural integrity while preserving aesthetic value through decades of hands-on experience.
Gianluca
Graduate Gemologist
Gianluca provides appraisal services and jewelry repairs with expertise from GIA certification and Revere Academy training. His dual background in gemology and finance ensures accurate, reliable evaluations for clients.
Chiara Marchisio
Jewelry Designer
Chiara contributes generations of Italian jewelry-making heritage to custom designs. With family experience dating to the 17th century, she combines historical knowledge with contemporary aesthetics in her creations.
Questions
What custom jewelry design options are available?
We create bespoke pieces using CAD technology and traditional handcrafting. Clients can modify existing designs or develop entirely new concepts with gold, platinum, and gemstones.
Do you repair luxury watches?
Yes, we service Rolex, Omega, Patek Philippe, and other fine watches. Our technicians handle complete overhauls, part replacements, and complex repairs requiring specialized expertise.
How do jewelry appraisals work?
GIA-certified gemologists examine metal purity, gemstone quality, and craftsmanship. We provide documented valuations for insurance, estate planning, or resale purposes with market-based pricing analysis.
What jewelry repair services do you offer?
Services include ring sizing, prong rebuilding, pearl restringing, engraving, and gemstone replacement. Most minor repairs complete while you wait, with major projects handled by master artisans.
Can you restore antique jewelry?
Yes, we specialize in preserving historical pieces while improving wearability. Our restoration includes cleaning, structural reinforcement, and period-accurate repairs maintaining original design integrity.
Reviews (6)
Kyle C.
May 20, 2022 Report
Had my grandfathers wedding ring resized for myself at Preziosi and I'm glad I finally went! Gian, the owner, was very accommodating and explained the process in great detail. I was going up three sizes and didn't even know if he could do it. Gian is very good at his trade and assured me it would be perfect! He was right! He totally had to cut the ring and add more gold but I couldn't even tell where he did that!

His craftsmanship is impeccable.not only was the work absolutely perfect he was very reasonable with his pricing! I took a look around at the shop when I was there and he has an amazing selection of jewelry, Definitely coming back! Thank you Gian!
Marla M.
Oct 16, 2021 Report
Very personalized and knowledgeable service. A pleasure to support a family business as well as having a nice inventory of high quality jewelry. Thank you!
Henry Martin
Mar 26, 2021 Report
Wifey needed her watch battery replace. We stopped in at Preziosi's, knocked on the door and we were buzzed in. The owner is super nice, replaced the battery in no time flat, and set the time for her. $15 charge. Preziosi sells quality jewelry ranging from approximately $1,000 to, high end exceeding $49,000 Sorry out of respect for the owner I chose not to take pictures of the inside.
Aly S.
Aug 09, 2020 Report
This is where you want to go for a beautiful new piece of jewelry! I recently purchased a diamond ring at Preziosi. I told Gianluca that I was looking for something modern and "airy." You may not think that this store would have designs that are somewhat out of the box, but they do. Gianluca showed me 5 or 6 rings and I chose a gorgeous diamond ring. Preziosi also has inventory at all price points and beautiful watches. Be sure to ask to see his wife's family's jewelry.they've been making jewelry in Italy for 9 generations! Enjoy browsing and shopping at this Los Altos gem.
Douglas G.
Jul 21, 2020 Report
Absolutely fabulous customer service - I needed 4 watch batteries and watch bands and they did it while I waited and in under the time they quoted - very reasonable prices - such a pleasure to support a local business - I highly recommend you visit them and see their wonderful selection of jewelry!
Jennifer H.
Sep 18, 2019 Report
I went in right when the store opened, because I was so excited for my new watch and needed to get it sized. The gentleman helping me was quick and had great/warm customer service! I will definitely go back!