Business Details
42 Years
experience
Custom Jewelry Design & Repair in Mequon, WI
East Towne Jewelers has been a trusted name in custom jewelry design and repair for four decades, dedicated to transforming personal stories into timeless creations. Our team of skilled artisans combines technical expertise with artistic vision to craft bespoke pieces that reflect individual tastes and traditions. We specialize in repurposing heirloom jewelry, allowing clients to preserve sentimental value while embracing modern aesthetics. Our commitment to quality extends to every service, from diamond selection to intricate restoration work, ensuring each piece meets the highest standards of craftsmanship.With a focus on personalized service, we guide clients through every step of the design process, fostering lasting relationships built on trust and mutual respect. Our reputation for excellence has been recognized through industry awards and longstanding affiliations with professional organizations. Though our physical store has closed after 40 years in Mequon, WI, our legacy of creating meaningful jewelry continues to resonate with those who value artistry and tradition.
Services
Custom Jewelry Design
Jewelry Repurposing
Heirloom Restoration
Diamond Selection
Bridal Jewelry
Earring Repairs
Pendant Creation
Ring Resizing
Gemstone Setting
Locket Conversion
Details
- Year established: 1984
Highlights and features
- 40 years of expertise in custom jewelry design and repair
- Personalized service tailored to individual preferences and stories
- Expert craftsmanship using high-quality gold, platinum, and gemstones
- Specialize in transforming heirloom pieces into modern designs
- Award-winning designs recognized by industry peers
What people say
Unique, contemporary designs
Excellent customer service
Expert restoration work
Personalized approach
Beautiful repurposed jewelry
Services
Custom Jewelry Design
We create one-of-a-kind jewelry pieces tailored to individual preferences and stories. Our designers collaborate closely with clients to transform ideas into wearable art using gold, platinum, and gemstones. Each creation combines artistic vision with technical precision for lasting beauty.
Jewelry Repurposing
Transform outdated or unused jewelry into modern creations while preserving sentimental value. We expertly extract and incorporate stones from existing pieces into new designs, ensuring each transformation maintains the original piece's emotional significance through contemporary craftsmanship.
Heirloom Restoration
Specialized restoration of valuable heirloom jewelry using meticulous techniques to preserve historical integrity. Our experts handle delicate repairs and reconstructions, ensuring fragile pieces regain structural stability while maintaining their original character and sentimental worth for future generations.
Diamond Selection
Assisted selection of high-quality diamonds and gemstones for custom creations. We guide clients through choosing stones based on cut, clarity, and personal preferences, ensuring each selection complements their design vision and meets strict quality standards for lasting brilliance.
Bridal Jewelry
Custom-designed bridal jewelry incorporating personal elements and heirloom stones. Our specialists create engagement rings, wedding bands, and ceremony accessories that balance tradition with individual style, ensuring each piece becomes a meaningful family heirloom through expert craftsmanship.
People
Mary Seramur
Owner & Lead Jewelry Designer
Mary Seramur brings 40 years of expertise in custom jewelry design and heirloom restoration. Her personalized approach and artistic vision have earned East Towne Jewelers recognition for creating meaningful, high-quality pieces that combine modern aesthetics with sentimental value.
Questions
What jewelry services do you offer?
We specialize in custom jewelry design, heirloom restoration, jewelry repurposing, diamond selection, and bridal jewelry creation using gold, platinum, and gemstones.
How long does custom jewelry creation take?
Custom jewelry typically takes 4-6 weeks depending on complexity, including design consultations, wax modeling, and final casting processes for personalized pieces.
Can you repair antique jewelry?
Yes, we specialize in heirloom restoration using meticulous techniques to preserve historical integrity while ensuring structural stability for delicate or damaged antique pieces.
Do you work with existing gemstones?
We expertly incorporate heirloom stones into new designs, ensuring proper setting techniques maintain their beauty and security within custom creations or repurposed jewelry.
What areas do you serve?
While based in Mequon, WI, we served clients throughout the Greater Milwaukee North Shore region during our 40-year operation.
Do you offer jewelry warranties?
We stand behind our craftsmanship quality, though specific warranty details weren't formally documented as our physical store has now closed after 40 years of service.
Reviews (4)
Alexandria Arnas
Oct 08, 2021
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The legit BEST. Mary and the gals are very knowledgeable and the customer service is top notch. 100% recommend.
Mary Beth Gahn-Harmon
Mar 15, 2021
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I can't say enough warm, thoughtful thinks about Mary Seramur and East Towne Jewelers. It's the only place I ever want to go for jewelry repair, custom design work, or basics like charms for a charm bracelet, an extra pearl on my Add-A-Pearl, and simple chains. She's enthusiastic all the time, frank when it's helpful, and takes the time to teach a customer who wants to learn and is open to advice. If you're loyal to your auto shop or a favorite restaurant, take the time to meet Mary. She'll take care of you and be there for the special and celebratory moments in life!
Ellen Vander Heyden
Nov 21, 2020
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East Towne Jewelers is the best. Not only are they a great place to find unique and one-of-a-kind pieces, but the designer lines they carry are also so cool. A great selection of jewelry at all price points. But the best thing about East Towne Jewelers is they are so wonderful to work with! I have had them create many pieces for me, both brand new and also taking stones from old jewelry I no longer like to creating awesome new pieces I love!
They are even great at restoring or fixing heirloom jewelry. If you want to get an engagement ring or just design a gift for someone you love, East Towne Jewelers is excellent to work with and definitely a jeweler you can trust. The only place I shop.
They are even great at restoring or fixing heirloom jewelry. If you want to get an engagement ring or just design a gift for someone you love, East Towne Jewelers is excellent to work with and definitely a jeweler you can trust. The only place I shop.
Luke G.
Apr 21, 2018
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Mary and the staff are truly exceptional! They take the time to make sure they fully understand exactly what you're looking for, with genuine interest, without being pushy or overly "sales-y" like a lot of larger jewelry stores are notorious for. I walked in with a rough idea for an engagement ring I wanted designed. With only a pen and scrap paper, Mary sketched out the design I described and proceeded to create the CAD image for my approval. Mary even had a variety of diamonds sent in so I could choose the best/most appropriate one and even walked me through the C's (Carat, Cut, Color, Clarity) of each!
When I received the call the ring was ready (ahead of the quoted date, too!), I was more eager than my 6 year old daughter on Christmas morning to see the finished product. When I opened the box, the ring FAR surpassed any preconceived expectation I had. It truly left me speechless. I would highly recommend Mary & the staff!
When I received the call the ring was ready (ahead of the quoted date, too!), I was more eager than my 6 year old daughter on Christmas morning to see the finished product. When I opened the box, the ring FAR surpassed any preconceived expectation I had. It truly left me speechless. I would highly recommend Mary & the staff!
