At Direct Diamond, we offer our customers uncompromising quality, unquestionable service, and unparalleled value. Our goal is to provide our customers with the best in fine diamonds, precious gems stones and gold jewelry at the most competitive prices possible. Service and commitment to our customers includes everything from impeccable jewelry repair to artistic custom design. Why are most diamonds advertised without listing the color and clarity? Most ads might feature a diamond with a very low price without any mention of clarity and color.
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Education About Diamonds
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It's important to be educated about diamonds. There are many sources of information available to today's consumer about diamonds. In fact, there are almost as many expert opinions about diamonds as there are web sites selling diamonds. In our opinion, there are only three internationally recognized gemological laboratories: Gemological Institute of America (G.I.A.), American Gem Society (A.G.S.) and European Gemological Laboratory North America (E.G.L - U.S.A.) Any other certification is only an enhanced price tag.
FAQ About Diamonds
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We are often asked the following questions. We present these to you to help you become more informed about diamonds so that you can choose a beautiful diamond that will be a good investment and can be cherished as a family heirloom for years to come. In choosing a diamond, which of the 4 C's (cut, color, clarity, carat) is the most important?
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