Business Details
28 Years
experience
Trusted Diamond & Jewelry Experts in Oklahoma City
At Direct Diamond, we have been serving Oklahoma City since 1998 as a trusted direct importer and wholesaler of fine diamonds, precious gemstones, and gold jewelry. Our commitment to quality is reflected in our inventory of meticulously graded diamonds certified by internationally recognized laboratories including the Gemological Institute of America (GIA), American Gem Society (AGS), and European Gemological Laboratory (EGL USA). We prioritize customer education, offering detailed guidance on diamond grading systems and the 4Cs to empower informed purchasing decisions. Our services extend beyond retail, encompassing custom jewelry design, professional repair, and competitive pricing achieved by eliminating middlemen.With decades of industry experience, our team provides personalized assistance to help clients select timeless pieces that align with their preferences and budgets. We emphasize transparency in diamond valuation, ensuring all products meet rigorous quality standards while maintaining affordability. Our dedication to exceptional service has solidified our reputation as Oklahoma's premier destination for diamond and jewelry needs.
Services
Diamond Sales
Jewelry Repair
Custom Design
Diamond Grading Education
Diamond Buyouts
Details
- Year established: 1998
Highlights and features
- Direct diamond importer since 1998 with industry-leading expertise
- Only sell diamonds certified by GIA, AGS, and EGL USA laboratories
- Custom jewelry design tailored to individual preferences and budgets
- Professional jewelry repair and restoration services available
- Transparent pricing model eliminating traditional retail markups
Associations and certifications
- Gemological Institute of America
- American Gem Society
- European Gemological Laboratory North America
Services
Diamond Sales
We offer a diverse selection of certified diamonds graded by GIA, AGS, and EGL USA laboratories. Our inventory includes various shapes and sizes to suit different preferences and budgets. Customers receive expert guidance on diamond quality factors including the 4Cs grading system.
Jewelry Repair
Our skilled technicians provide professional jewelry repair services for rings, necklaces, bracelets, and other fine jewelry pieces. We handle resizing, stone setting, polishing, and restoration while maintaining the integrity of original designs.
Custom Design
Create unique jewelry pieces tailored to individual specifications through our custom design service. Our team collaborates with clients to transform concepts into reality using CAD technology and traditional craftsmanship techniques.
Diamond Grading Education
We educate customers about diamond quality assessment using the GIA-established 4Cs system. Our staff explains color, clarity, cut, and carat weight factors to help clients make informed purchasing decisions based on objective grading criteria.
Diamond Buyouts
We purchase loose diamonds and jewelry from private sellers through our direct wholesale program. Our appraisal process considers current market values and quality characteristics to provide fair compensation for quality stones.
Questions
Why are your diamond prices more competitive than other retailers?
As direct importers and wholesalers, we eliminate multiple retail markups while maintaining quality through certified inventory.
What diamond certifications do you accept?
We only sell diamonds certified by GIA, AGS, and EGL USA - the three most internationally recognized gemological laboratories.
Do you offer custom jewelry design services?
Yes, our custom design service creates unique pieces using CAD technology and traditional craftsmanship techniques.
What jewelry repair services are available?
We provide resizing, stone setting, polishing, and restoration services for various jewelry types while preserving original designs.
How can I sell my diamonds to Direct Diamond?
We buy loose diamonds and jewelry through our wholesale program, offering fair market value based on quality assessment.
What diamond education resources do you provide?
Our staff explains the GIA 4Cs grading system and quality factors to help customers make informed purchasing decisions.
Reviews (6)
Paul Barband
Jul 21, 2021
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We've been buying our jewelry from Direct Diamond for - gee- about 15+ years. Always wonderful to deal with. Understanding; helpful; good prices; and great advice!
Steven Larson
Mar 24, 2021
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Really disappointed in my purchase. Already have to spend more money to have ring fixed and it had cracked stones. The jewelry was great but the product had a lot of problems
Deborah Goodwin
Mar 10, 2020
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I have visited this store before. I appreciate the service and the expertise. I like doing business here.
Barret Waltz
Mar 01, 2020
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The nicest and most helpful diamond and jewelry vender In Oklahoma City. Trust me I have been to them all (in four months of shopping and research looking for rings).
Randall Yount
Feb 07, 2020
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These guys are great! Great prices and service. I won't go anywhere else because they have earned my trust. Randy
Jeff Deskin
Feb 24, 2019
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When I went to the location, the lady that met me at the counter first rolled her eyes at me as I walked in the door. She asked me what I was there for, and I stated that I was there to have my diamonds and gold appraised, and would possibly wish to sell some. She immediately snapped and said we are not buying any gold or diamonds. She said the owner was retiring. I will never enter there store again. Extraordinary rude!
