Alex & Company

Business Details

34 Years

experience

Custom Jewelry Store in Newton, MA

Established in 1992, Alex & Company & Company is a family-owned jewelry store in Newton, MA, specializing in custom-designed fine jewelry, diamond engagement rings, and wedding bands. Our team of certified gemologists and master goldsmiths combines decades of experience with a commitment to quality, offering GIA-certified gemstones and personalized design consultations. We provide comprehensive jewelry repair services, including pearl restringing, watch maintenance, and intricate restoration of heirloom pieces. Our dedication to exceptional customer service is reflected in our in-house craftsmanship, transparent pricing, and flexible financing options.

With a focus on both innovation and tradition, we guide clients through every step of creating or preserving meaningful jewelry. Our store maintains rigorous quality standards, ensuring each piece meets exacting specifications while adhering to ethical sourcing practices. We prioritize client education, offering detailed appraisals and insurance guidance to protect valuable investments. Our reputation as Boston's trusted jeweler is built on consistent excellence, technical expertise, and a personalized approach to every customer interaction.

Services

Engagement Rings Wedding Bands Jewelry Repair Pearl Stringing Watch Repair

Details

Year established: 1992

Highlights and features

38 years of experience in custom jewelry design and repair
GIA-certified gemologists select all diamonds and gemstones
In-house master goldsmiths handle complex restoration projects
12-month special financing available through Wells Fargo
Complimentary jewelry cleaning and repair estimates

Associations and certifications

GIA

Website

Update Listing

Services

Engagement Rings

Our custom engagement ring service combines GIA-certified diamonds with personalized design consultations. Clients work directly with master jewelers to create unique settings that reflect individual style while maintaining structural integrity. We offer complete transparency in gemstone selection and pricing, with options for both modern and vintage-inspired designs.

Jewelry Repair

Expert repair services address all aspects of fine jewelry maintenance, from simple resizing to complex restoration of antique pieces. Our in-house goldsmiths use precision techniques to fix broken chains, replace missing stones, and restore intricate detailing while preserving original craftsmanship and material integrity.

Pearl Stringing

Professional pearl restringing service ensures longevity of delicate jewelry using proper thread tensioning and knotting techniques. We replace worn silk threads, repair clasps, and match replacement pearls while maintaining original aesthetic continuity. This service extends to other bead types including gemstone and glass strands.

Watch Repair

Certified watch repair service covers battery replacement, water resistance restoration, and mechanical movement adjustments. Our WOSTEP-certified technicians handle both Swiss and American watch brands, offering comprehensive maintenance plans to preserve functionality and value of luxury timepieces.

Jewelry Appraisal

Accurate jewelry appraisals for insurance purposes conducted by experienced gemologists. We provide detailed documentation of gemstone characteristics, metal purity, and craftsmanship quality. Complimentary initial appraisals accompany new purchases with update services available to maintain current valuation accuracy.

People

Alex

Founder

With 38 years in the jewelry industry, Alex & Company & Company established the store in 1992 with a commitment to quality craftsmanship and customer service. His expertise in gemstone selection and design consultation continues to guide the business's direction while maintaining family values in every transaction.

Sofia

Co-Founder

Sofia has been instrumental in developing the store's customer service philosophy since 1992. She oversees client relations and ensures every customer receives personalized attention while maintaining the business's family-oriented approach to jewelry creation and preservation.

Questions

What types of jewelry do you specialize in?

We specialize in custom-designed engagement rings, wedding bands, and fine jewelry using GIA-certified diamonds. Our repair services cover all precious metals and gemstone pieces.

Do you offer jewelry repair services?

Yes, we provide comprehensive repair services including resizing, stone replacement, pearl restringing, and antique restoration performed by in-house master goldsmiths.

Can I finance my jewelry purchase?

We offer 12-month special financing through Wells Fargo for qualified applicants, allowing you to purchase fine jewelry with flexible payment options.

How do I schedule an appointment?

Appointments can be scheduled through our website or by calling 617.965.8777 during regular business hours for personalized jewelry consultations.

Do you provide jewelry appraisals?

Yes, we offer complimentary appraisals with new purchases and provide updated valuations for insurance purposes using GIA-certified evaluation methods.

What are your store hours?

We're open Tuesday-Friday 10AM-5PM, Thursday until 7PM, and Saturday 10AM-5PM. Closed Monday and Sunday for private appointments only.

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Reviews (6)

Write a Review

Mitchell Zuckoff

May 27, 2022 Report

My wife and I brought Alex & Co. a serious challenge: redesign a ring my father gave to my late mother, while preserving an inscription and eight small diamonds for our daughters. The results were amazing - even better than we imagined. This precious heirloom will have a new life for many generations. To top it off, we deeply appreciated the people, the service, and the entire experience.

Marius Hainal

Apr 23, 2022 Report

Where is the zero stars review? They may be good on jewelry and you buying your ring for the loved one, and that bracelet for you wife on special occasion. but never ever give them a watch for a service. They completely ruined my automatic chronometer swiss watch which was a special edition, made in the 80's. not replaceable. And charged close to 700 bucks for it. I spent 3 hours trying to sand and polish out the scratches they made. and movement does not run better than before, so I suspect nothing was done to it (can't really tell to be honest). Just avoid. Attitude was on par with the service.

Megan Keegan

Apr 19, 2022 Report

My fiance purchased our engagement ring from Alex & Company after visiting several jewelers. He has been raving about his experience in working with the team there from the selection and quality of the diamonds in the shop, to designing the ring- he couldn't imagine having chosen a better jeweler, and I couldn't imagine a more beautiful ring! We are so happy with the final results and would recommend Alex & Company to anyone looking for an engagement ring or fine jewelry.

Kevin Herlihy

Feb 11, 2022 Report

Everyone at Alex & Company are very helpful. They are patient and offer excellent help picking out engagement rings and other selections. They do not pressure you and if you do choose to purchase you leave feeling like you made an educated and elegant purchase.

Randi Tartaro

Feb 05, 2022 Report

Alex and staff were the perfect people to help me reset a stone in a new setting. I originally thought I would just have a broken stone replaced in the original setting but Alex made me understand just how much of the original ring would need to be rebuilt. There was no pressure to make any decisions and it took me a few weeks to really decide what I should do. Once I decided on my new setting, work was done promptly and to the best possible result. Alex was able to suggest just how to show off the stone in the best way possible and when I saw the ring, I cried at how beautiful it was. If you have jewelry needs that you want to last a lifetime, you will want to come here to see Alex.

Evan Cullerton

Oct 05, 2021 Report

Alex and team make you feel like part of their family. Everyone took ample time to explain every aspect of the engagement ring and helped me pick the perfect ring to ask with! They made sure when we followed up with wedding bands that we both were fitted properly and we found the best rings. Everything and everyone in their store is top quality. Last, and certainly not least, their dog Charlie has always come out from the back to greet me when I am in the store and he is such a cute pup!